SOCIAL MEDIA IN MARKETING

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1SOCIAL MEDIA IN MARKETINGNAME:INSTITUTIONCOURSE NUMBERCOURSE TITLE:INSTRUCTOR’S NAME:DUE DATE:2SOCIAL MEDIA IN MARKETINGThe application of social media has helped companies to deliver messages concerningtheir activities, products and services at a relatively lower cost. Through social media posts,messages and information are delivered to many people; additionally, the company can monitorthe responses issue clarification and respond to issues raised. Business is now adopting socialmedia advertising when launching new products, creating awareness, attracting new clients andengaging customers directly. It is achieved through social networking, blogs and onlinecommunities. Therefore due to the growth of sites like LinkedIn, Facebook, Instagram etc., B2Bmarketing has developed gradually. B2B mainly focuses on providing feedback to customers,reading testimonies and answering questions to the customers. Alalwan et al. (2017).However, B2B and B2C marketing strategies are different since B2B focuses on giving abetter quality to clients while B2C focuses on the number of customers developing brand loyalty.Therefore the B2B approaches should mainly seek to underst … Purchase document to see full attachment

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