Introduction to relationship marketing

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Introduction to Relationship MarketingSubject: Marketing Paper 2Relationship Marketing is targeted at building stronger and long lasting relationships withclients and other companies. The business is completed with a strategic orientation, where theconnection is improved with existing customers instead of finding new customers. It’s meantto cater to the requirements of individual customers. Its major part involves studying thenecessity of the customer and thus the way product or service needs to change as per customrequirements.Relationship marketing applies techniques like marketing, sales, customer care andcommunication. the connection isn’t only enhanced but its life period is increased by thesestrategies. and since the customer realizes the worth of relationship, they’re drawn closer.This marketing not only focuses on building relationship and attracting customers to the … Purchase document to see full attachment

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