1COMPREHENSIVE UNDERSTANDING OF THE MARKETING RESEARCHPROCESSNAME:INSTITUTIONCOURSE NUMBERCOURSE TITLE:INSTRUCTOR’S NAME:DUE DATE:2COMPREHENSIVE UNDERSTANDING OF THE MARKETING RESEARCHPROCESSIntroductionMarketing research is the approach used by an organization to understand its potentialmarkets appropriately. Therefore, through market research, the management obtains possibleinsights to improve the user’s experience and change the marketing strategy to attract a highermarket share. Due to increased competition and rivalry between companies, each one isstruggling to provide better services and products to its potential customers.Types of research designThe research design is the blueprint used by researchers in answering their researchquestions where conducting an empirical study. Types of research designs include; first casestudy design: this seeks to understand a specific research problem deeply; therefore is narrowsdown a wider field into a researchable one. These designs are essential when testing whether aparticular model or theory is applicable in the ideal world and its usefulness when explaining aphenomenon. Bouma & Carland (2016).Casual design: a casual design is based on changes and effects; therefore, if X changesare introduced, Y will receive some impacts. Therefore the casual design seeks to measure theeffects or magnitude of a specific change to the involved subjects. Therefore researchers oftenapply this method to test the h … Purchase document to see full attachment
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