A PROPOSAL OF SOCIAL MEDIA MARKETING

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1A PROPOSAL OF SOCIAL MEDIA MARKETINGNAME:INSTITUTIONCOURSE NUMBERCOURSE TITLE:INSTRUCTOR’S NAME:DUE DATE:2A PROPOSAL OF SOCIAL MEDIA MARKETINGThis research paper will seek to understand how social media will affect the future ofmarketing. Therefore this paper will present the background, research questions, the researchmethods, and practical approaches during a research process.The backgroundWithin the past ten years, social media has increased gradually, where more people areconnected to sites like WhatsApp, Facebook, Instagram, Twitter, etc. Additionally, someentrepreneurs are taking advantage of this population to market their products and generateprofits. Sellers can interact with millions of potential buyers globally, which has graduallychanged the marketing mix phenomenon. Additionally, due to the current pandemic and globalrestrictions, people opt for online purchases compared to on-store or physical buying. Socialmedia application in marketing research will not be a new topic since most experts have soughtto understand why customer’s behavior is changing. However, just a few studies have attemptedto understand the future of social media marketing. Dwivedi et al. (2020).Based on quick internet research, we discovered that most researchers have sought toaddress how social media has become effective for marketing purposes, but none can predict itsfuture. Especially people from Generation Z own internet accessing devices like smartphones … Purchase document to see full attachment

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