4 marketing information systems mis

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MARKETING INFORMATION SYSTEMS, MARKETING INTELLIGENCEAND MARKETING RESEARCHDefining Marketing Information Systems (MIS)All the above three are interrelated. First, let us look at the marketing informationsystems (MIS).Kotler defines, marketing information systems as follows:”A marketing information system is a continuing and interacting structure of people,equipment and procedures to gather, sort, analyze, evaluate, and distribute pertinent,timely and accurate information for use by marketing decision makers to improvetheir marketing planning, implementation, and control.Major componentThe major components of the Marketing Information Systems include:Internal report systemMarketing intelligence systemMarketing research systemMarketing modelsThe Marketing information systems and the subsystemsInternal reporting systems: The internal records that are of immediate value to… Purchase document to see full attachment

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