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1. A large financial institution is losing market share to savvy upstart companies, and it has asked its top marketing executive to identify the main reasons for the sliding fortunes. Describe three barriers that might cause the marketing executive to poorly identify the problem(s). An illustrative example in this context should be included for each barrier. 2. Rather than relying on design engineers alone to design new products, the CEO of Quokka Resources wants to form teams of people from several departments to develop more creative products. These teams will consist of design engineers, manufacturing engineers, marketing staff and purchasing staff. Quokka’s CEO believes that these teams will develop more creative products than design engineers did when working alone. Identify three potential constraints that might interfere with the CEO’s expected benefits of team-based decision making and creativity.Purchase the answer to view it
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